Decathlon

An design tool for retailers & brands - flexibility, agility

Decathlon

Building a productivity Commercial Ads by digital tool.

Design Operations
Role: Lead Web Designer and Art Director
Timeframe: 2019 - 2022

Together with our marketing & content team, we translated their idea into a visual style that would fit the social platforms. We also created a vast set of templates to make the design as usable as possible for the team.

View website

Challenge

The Design team have to focus on Digitalization (Safer and more effective tool Figma、Webflow、Notion) Optimization(Integrating slack with the store communication) Then Digital transformation(Business models, organizational processes, using data tools to rich successes)

Voice → Tone → Style

Create a visual style for social media and a set of templates

We create commercially sound contents and designs aiming at different purposes: brand awareness, conversion-oriented, re-targeting, loyalty, or purely informational. As such, we define clearly the most efficient & productive development process, introduce new design tools to reduce the cost of cross-functional communication, in the meantime stay connected to our global Decathlon design network to exploit shared resources, and to increase our overall design productivity.

Effecient

Through an efficient and agile design development capacity, we create custom landing pages & graphic visuals for targeted marketing campaigns & strategies, and to ensure a consistent visual experience from Ads, to platform contents (online shop, events, blogs & services), to interactive medias (social media, EDM), and guarantee a holistically pleasant visual design.

Dynamic content

A CMS is where all the dynamic content is stored and maintained. The website references that dynamic content on different pages. So anytime marketing want to changes any landing page’s content, They can updates on instantly —all without touching a line of code.