Challenge
The current web only serves as a web shop whereas the new web should convey a strong sense of brand, be inspirational and educate the costumer.
What people think of DECATHLON is the result of the experiences when they interacting with us. We are ALL sharing the same rules, and brand architecture.
To give the brand the one voice that needs to be heard and seen.
In June 2021, Our team started refreshing and modernizing the entire look and feel of the website to enhance digital product excellence.
Challenge
The current web only serves as a web shop whereas the new web should convey a strong sense of brand, be inspirational and educate the costumer.
The main question is: How do we transform sport products to sport experience Make sport practice more accessible by connecting our users to services provided by members or partner, I host a brainstorming, containing guidelines and examples for framework, storyboarding, design principles, reusable components & formatting for sport platforms.
Component
In information systems, design, and theory, a single source of truth is the practice of structuring information models and associated data schema such that every data element is mastered (or edited) in only one place.
