Wacare

A workshop to prioritize the most important aspects of the project and define specific

Role : Led the PUGC workshop, Facilitator
Timeframe : 2022 Dec.

During the workshop, the team should prioritize the most important aspects of the project and define specific, measurable goals that align with the overall mission. To ensure focus, it may be helpful to identify the target audience and their needs and preferences, as well as any potential challenges or roadblocks that may arise. By setting clear and achievable goals and regularly reviewing progress, the team can stay on track and ensure the success of the project.

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Start

The goal is to develop a successful business model that leverages the power of PUGC (Professionally Generated User Content) to drive engagement and build a community around our platform. This model will focus on incentivizing users to contribute high-quality content and using that content to establish thought leadership and expertise in the medical community. By integrating OpenAI and offering live courses featuring professional content, we will create a unique and valuable experience for our users. We will use analytics to track the performance of our content and adjust our strategy accordingly to ensure continued growth and success.

User Journey

Professional and User Generated Content

  • Awareness: Users become aware of the platform through advertising, social media, or word of mouth.
  • Interest: Users explore the platform and its features, potentially signing up for a free trial or creating an account.
  • Consideration: Users engage with the platform, creating content and participating in courses. They may also read reviews and testimonials from other users.
  • Conversion: Users are satisfied with the platform and become paying customers, potentially through incentivizing offers or discounts.
  • Loyalty: Customers continue to use and engage with the platform, potentially referring others and leaving positive reviews.
  • Advocacy: Loyal customers become advocates for the platform, promoting it to others and contributing to its growth and success.

Matrix

Simplify and Clarify

Based on the workshop, the team has set the following specific, measurable goals for the project:

  • Integrate OpenAI to enable automatic question-answering on our app.
  • Encourage user-generated content by creating a medical terms tag on our website and app.
  • Use professional content to establish thought leadership and expertise on our forum.
  • Host live course featuring professional content and invite users to participate and share their insights.